We provide in-store advertising solutions in hypermarkets and supermarkets

We are in-store media specialists

ActMedia was found in 1993 with a clear mission to provide communication and branding solutions to  FMCG and non-FMCG brands in retail stores. As a major division of Omni Marketing Global, ActMedia plays a pivotal role in spearheading the in-store media and marketing needs of our clients.

We focus on communicating your brand and your message to the shoppers – right where it counts the most – at retail stores.

Our clients

Our focus spread not only to leading FMCG and non-FMCG brands but also on local businesses.

Local businesses, mainly in smaller regional cities,  benefit from advertising in supermarkets and hypermarkets in the area where their business operations.

We help clients across the world

Over the last more than 25 years, we have been operating under ActMedia and ActiveMedia brands, that are present in 10 countries.

Europe: the Czech Republic, Hungary, Russia

Asia: Thailand, Indonesia, Philippines, Singapore, Taiwan, Hong Kong, Vietnam.

Advantages of in-store advertising

High traffic in retail chains

If you’re looking to attract as many people as possible to your business by advertising, head to the supermarkets. On average, 20,000 shoppers visit supermarkets and 150,000 hypermarkets a month.

A variety of people go shopping from senior managers to household members, pensioners, and young people. You will reach a wide range of customers.

Permanent effect of your ads: they can last up to 360 days a year!

Retail advertising can affect consumers from Monday to Sunday, 7 days a week and about 360 days a year!

Long opening hours: 7-22 hours of advertising!

Supermarkets and hypermarkets are usually open from 7:00 to 22:00, ie. 16 hours a day and in some cases up to 24 hours a day! That’s a long time for your ad.

Exactly your target audience: 100% reach!

In supermarkets and hypermarkets, advertising always reaches your target audience:

  • at the point-of-sale
  • for local sales businesses: people who often visit the area of your business operation.

Shoppers spend a long time shopping

According to researches, customers spend approximately 40 minutes on average in regular shops. It is long enough for them to be exposed to the surrounding ads.

Repetition: Let's learn from big brands!

According to research, customers go to the usual supermarket or hypermarket 2 to 3 times a week. With your in-store advertising, you’ll always be in the limelight more than once. Large brands are trying to advertise with a high frequency.

ActMedia Europe, s.r.o.

Budějovická 778/3, 140 00 Praha 4

E-mail: info@act-media.eu

Phone: +420 261 198 801

ActMedia is part of the OMG group family of brands